Marcela is a third-generation public health professional with more than 20 years of experience working in areas as diverse as reproductive health, adolescent health, eye health, suicide prevention, infection control, and more. Her areas of expertise include behavior change communication strategy development, program and campaign management, qualitative audience research, and message and materials design.
Marcela has worked to strengthen capacity in health communication, social marketing, and health education. She has developed in-person and online training curricula and facilitated workshops for the Pan American Health Organization, United States Agency for International Development, National Institutes of Health, and Substance Abuse and Mental Health Services Administration.
As an experienced program director, she has been charged with the success of complex project portfolios ranging up to $10M. Her multidisciplinary teams include senior managers, communication specialists, researchers, evaluation specialists, instructional designers, web developers, digital strategists, technical and copywriters, graphic designers, editors, and Section 508 compliance specialists. Marcela has produced award-winning multimedia resources for state and U.S. federal government agencies, international NGOs, and donor agencies.
Marcela has extensive experience in delivering presentations for national and international conferences and is featured in publications such as Family & Community Health: The Journal of Health Promotion & Maintenance and Archives of Ophthalmology.
Fluent in English and Spanish, she has worked on short and long-term assignments in 16 countries.
Marcela received her undergraduate degree in Anthropology (magna cum laude) from Wheaton College in Norton, MA and her Masters from the Johns Hopkins School of Public Health.