Alejandra Cabrera is the Regional Strategic Communications Manager at the Pan American Social Marketing Organization (PASMO), the Central American network member of Population Services International (PSI). Based in PASMO’s Regional Office in Guatemala City, Alejandra is responsible for helping document and share the results of PASMO's regional health programs and projects, including the use of storytelling techniques to share human interest stories of those reached and impacted by PASMO's health interventions.